There are 1.5 billion+ internet users worldwide. These users are reaching out to over 137,167,195 currently active top level internet domains (2/2/2012). With the right domain strategy, companies can extend the reach of their marketing campaigns and turn high volumes of online traffic into impressions and sales conversions for their brands. The key to doing this successfully is identifying the target consumer audience, being aware of how they seek products and services online, and knowing where they expect to find desired content.
Aside from helping a brand fully leverage online opportunities, an informed domain name strategy helps prevent valuable domains from falling into the wrong hands.
The inherent value of some of the world’s most famous brands makes cybersquatting – the act of registering domain names, especially those identical or confusingly similar to existing trademarks, an extremely lucrative business.
Don’t take a chance with your online domain names. Doing so could be an expensive lesson lesson that can be a painful experience to learn about. Contact DomainEngines today to have our domain name experts begin to analyze and strategize an effective domain name asset management program that makes good sense for your company.
|DOMAIN NAME COUNTS 2/2/2012|
|THANKS TO DOMAIN TOOLS SOURCE: DomainTools.com|